01 October 2013

Qu'ils Mangent Buitoni

I really should be upset with Guido Barilla.  Some people are, and I don't blame them.  

If his last name looks familiar, you shouldn't be surprised:  You can find it on your supermarket's shelves--in the pasta section, to be exact.

Yes, he's that Barilla. Specifically, he's the CEO of the company.  Recently, he said something that would have upset me at one time.  But now his declaration merely makes him look ridiculous.  And he managed to follow it up with another utterance that was even more foolish.

On a radio program, he said he "would not do a commercial with a homosexual family".  Now, such a claim doesn't make me happy, but it's no more offensive than others I've heard.  More than anything, it was a very stupid thing for him to say.  After all, plenty of LGBT people have been buying his pasta.

But someone like Signor Barilla doesn't know to quit before the foot he's put  in his mouth starts down his esophagus.  After telling us what we won't see in his company's next ad campaign, he said that if gay people don't like it, they can "eat another brand of pasta".

Qu'ils mangent de Buitoni!  Let them eat Buitoni!  Or Ronzoni.  Or Luigi Vitelli.  Or whatever brand you care to name.

Does this guy really want to be the Marie Antoinette of the pasta industry?


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